About us / People




Tom Holmes
Tom HolmesLinkedIn
Founder & Chairman

Tom is Founder & Chairman of, the leading provider of agency intelligence to brand marketers. Prior to creativebrief Tom spent over 20 years working with some of the world’s leading agencies and brands in UK and internationally, including Account Management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and Executive Vice President of Grey Worldwide.

Charlie Carpenter
Charlie CarpenterLinkedIn
Managing Director

Charlie has responsibility for the day-to-day running of the company. He oversees all client activity, is heavily involved in developing relationships with new brands, and focuses on growth opportunities for creativebrief in the UK and internationally.

Monika Zalaite
Monika ZalaiteLinkedIn
Business Director

Monika is responsible for building robust client and agency relationships, ensuring both parties see maximum benefit. She leads client reviews whilst identifying their best potential agency partners, heads-up the agency management team and stays constantly abreast of a vast range of agencies and their work.

Matt Clerkin
Matt ClerkinLinkedIn
Senior Account Manager

Matt is responsible for ensuring that agencies maximise their potential within the Creativebrief platform. He keeps track of the agency landscape through regular meetings, correspondence and an active interest in industry events and thought leadership. He is also responsible for running reviews for brands and short-listing the relevant agencies. Having spent three years in the client service team at Havas, he brings a personal understanding of agency life.

Kathryn Jell
Kathryn JellLinkedIn
Senior Account Manager

Kathryn is a day to day contact and is responsible for ensuring that agencies are getting the most out of their membership. She keeps on top of the agency landscape as well as leading client-agency reviews from beginning to end.

Siân Blackman
Siân BlackmanLinkedIn
Account Executive

Siân assists both the Account Management and BITE teams and is also regularly in touch with agencies. She is the first point of contact for showcase or administrative enquiries.

Ella Stanworth
Ella StanworthLinkedIn
Digital Product Director

Ella plays a strategic commercial role managing the continuous development and performance of digital product in line with creativebrief’s overall vision. She collaborates with multiple departments to plan and lead agile digital projects based on insight, business needs and shifts in industry behavior.

Kara Melchers
Kara MelchersLinkedIn
Managing Editor, BITE

Kara has editorial control over BITE, Creativebrief’s marketing trend briefing. She works closely with member agencies to keep abreast of developments in communication, technology and cultural behaviour. She presents at our BITE LIVE events and BITE INSPIRE sessions whilst also feeding into client-agency reviews.

Sarah Colley
Sarah ColleyLinkedIn
Business Development Director

Sarah heads-up agency business development, ensuring the team connect with the best agencies from all disciplines to provide a holistic view of the market for the brands we serve. She also meets with agencies on a day to day basis to communicate the benefits of the creativebrief membership and to ensure we have in-depth knowledge of emerging agencies and their work.

Jodana Janse Van Vuuren
Jodana Janse Van VuurenLinkedIn
Business Development Manager

Jodana hunts for exciting new agencies. She meets with them daily, and advises how best to utilize the site and maximise membership.

Nick Thomas
Nick ThomasLinkedIn
Agency Membership Manager

Nick manages agency membership to creativebrief, overseeing the provision of value across the subscription period. He is the first point of contact for membership enquires and is on hand to provide insight on getting the best from creativebrief.

David Sanger
David SangerLinkedIn
PR Manager

David is responsible for making Creativebrief a more visible organisation across the industry and beyond. Through imaginative PR, he tells the stories of his colleagues, the company and those of its expanding client base.

Ben Somerset-How
Ben Somerset-HowLinkedIn
Marketing Manager

Ben is responsible for a huge range of marketing activity aimed at raising the profile of creativebrief in the client community. He manages our social media channels, publishes our blog, and oversees all email and direct marketing activity, databases, pr and events.

Eddie Frame
Eddie FrameLinkedIn
Client Relationship Manager

Eddie has responsibility for generating a consistent flow of client leads and efficiently staying in regular dialogue with existing prospects, all with the aim of bringing in more client opportunities and growing our client password database for the website.

John Batten
John BattenLinkedIn
Client Relationship Manager

John is responsible for building relationships with both international clients and uk clients looking for international agencies. From talking to clients about the benefits of receiving agency work through our alerts, to the value we can add during the agency selection process John is helping marketers around the world make the most of creativebrief.

Ben Piper
Ben Piper
Design and Technology Director

Ben runs our in-house studio and has overall responsibility for any creative output. A designer at heart, but with a good understanding of web technology, he oversees the constant development of our website to ensure we are always ahead of the game.

Daniel Maw
Daniel Maw
Multimedia Designer

Dan is a creative multimedia designer. His main role is the creation of the design, interactive elements, animation and video that make up the website. He takes an idea from an agency and turns it into a dynamic showcase representing agencies to the best of their abilities.

Joanna Ray
Joanna RayLinkedIn
Team Assistant

Jo makes the office run like clockwork on a day-to-day basis, providing support to each of the individual teams.